Coupon Facts

COUPON FACTS
& STATS

 

*96% of consumers use coupons (RetailMeNot)

 

*COUPONS Is Top Serch Term On Google! (Neilsen)

*Restaurants Is THE Most Searched For COUPON On Google! (Google)

*COUPONS Is The Top-Ranking Tactic For Driving Loyalty With 61% Of Consumers Saying They Use  Them Frequently . (Expedia Affiliate Network)

*63% Of Companies Offer Their COUPONS All Year-Round: 68% Online And 39% In-Store. (Neilsen)

*$3.1 Billion Was Saved By Consumers In 2017 Thanks To COUPONS. (NCH Marketing Services)

*The Main Reasons People Participate In Loyalty Programs Is To Receive COUPONS. (HelloWorld)

*64% Of Consumers Said COUPONS Motivates Them To Try A New Brand. (Neilsen)

*82% Of Consumers Who Rely On Digital COUPONS While Shopping Redeem The Offer Within A Week And 30% Redeem It Less Than 24 Hours Of Receiving It. (Inmar) 

*43% Of Millennials And Gen Xers Share COUPONS Through Facebook. (Facebook)

*The Global Mobile COUPONS Industry Is Estimated To Grow At A CAGR By More Than 56.5% by 2025! (Orian Research)

*Over 2 Billion COUPONS Will Be Delivered Annually To Consumers Via Beacon Technology By 2022. (Juniper)

*86% Of Consumers Reporting Annual Household Earnings Of £100,000 Or More Said They Look For COUPONS!  (Neilsen)

*There Will Be Over 2 Billion Mobile COUPON Users By 2022 (Juniper)

*77% Of Shoppers Say COUPONS Can Influence Where They Shop, And 48% Say They Can Speed Up The Decision-Making Process. (RetailMeNot)

*53% Of Consumers Indicated They Invest Over Two Hours A Week Looking For COUPONS Across All Sources. (Valassis)

*65% Of Consumers Would Spend More Than Originally Planned To Use A COUPON. (RetailMeNot)

*46% Of Millennials And 39% Of Gen Z’ers Often Use COUPONS. (Numerator)

*64% Of Companies Already Offer, Or Will Soon Offer Exclusive COUPONS To Specific Customer Groups Like Students, Teachers, Military Members And NHS Workers. (Neilsen)

*Digital COUPON Redemption Is Projected To Rise By 94% By 2022, Of Which 80% Of COUPONS Will Be Redeemed On A Smartphone. (Juniper Research)

*75% Of Consumers Actively Search For, And Expect To Find COUPONS Related To Their Search. (HelloWorld)

*47% Of Shoppers Receive COUPONS Via Social Media. (PWC)

*65% Of Consumers Said A Great COUPON Is More Important To Them Than Customer Service! (RetailMeNot)

*86% Of Millennials And 76% Of Gen Z Cited COUPONS As Influential On Purchases. (Lab42)

*39% Of Gen Z’ers Prefer Interacting Via Social Media To Receive COUPONS! (American Express)

*90% Of Millennials Share COUPONS, 43% Through Social Media. (Valassis)

*87% Of Consumers Reporting Annual Household Earnings Of £18,000 – £30,000 Said They Look For COUPONS.  (Neilsen)

*There Were Only 750 Million Mobile COUPON Users In 2015! (Juniper)

*QR Code COUPONS Redeemed Via Mobile Will Reach Over 5 Billion By 2022 (Juniper Research) 

*Over 1 Billion Mobile Devices Will Access COUPONS Through QR Codes By 2022 (Juniper Research)

*Mobile COUPONS Have A 10% Redemption Rate, Compared To 1% Or Less For Traditional COUPONS (Juniper)

*87% Of Shoppers Use A Smartphone To Redeem COUPONS. (Valassis)

*85% Of Consumers Use COUPONS (CreditCards.com)

*81% Of ALL Consumers Use COUPONS Regularly (NCH)

*85% Of Consumers Actively Look For COUPONS Prior To Visiting A Retailer (RetailMeNot)

*73% Of Consumers Shop During Sales Or Use COUPONS (APA)

*Over Half Of Consumers Use A COUPON In At Least One Of Every Four Purchases (RetailMeNot)

*Over 350 Billion COUPONS Were Distributed In 2018 (Inmar)

*82% Of Consumers Say Digital COUPONS Are A Convenient Option Compared To Printed COUPONS (Vibes)

*76% Of  Internet Users Will Redeem A Digital COUPON Or Code At Least Twice Per Year (eMarketer)

*The number of COUPON prints has been declining 10% annually the past two years; load-to-card  mobile and  digital coupon format have more than quintupled in the same period (Catalina)

*96% Of Millennials Use COUPONS Often (Valassis)

*67% Of Consumers Decide Which Store To Shop Based On Mobile COUPONS! (Valassis)

*68% of consumers strongly believe that digital COUPONS have a positive impact on a retailer’s brand  (RetailMeNot)

*35% Of Consumers Use COUPONS More Than 50 Times A Year (TSYS)

*67.5% of  internet users 18 and older will redeem digital COUPONS or codes in 2020 (eMarketer)

*55% of Millennials use their computers to look for COUPONS and discounts (eMarketer)

*59% of consumers state that out of all the different types of promotions a retailer can employ,  digital COUPONS still sway them the most when it comes to influencing a purchase decision  (RetailMeNot)

*62% of smartphone owners are extremely or very likely to use digital COUPONS in the future  (Catalina)

*87% of shoppers have made an unplanned purchase based on a COUPON (Market Track)

*80% of consumers agree that digital COUPONS “close the deal” for them when undecided on a  purchase (RetailMeNot)

*76% of holiday purchases are influenced by COUPONS and promotions (Deloitte)

*Households with incomes of $100,000 or more are twice as likely to use COUPONS as those earning  <$35,000. College degree holders are also twice as likely to use COUPONS as those who did not  graduate from high school. (Coupons.org via CNBC)

*42.7% of affluents (those earning $100k+) are drawn to shop at a new store by COUPONS (Experian)

*62% of U.S. moms search and download mobile COUPONS (IAB)

*74% of adult online shoppers with annual household incomes of $75,000 or more use online COUPONS, compared with 59% of those under $35,000 (PromotionalCodes.com)

*64% of those making $150k or more use COUPONS 30+ times a year, 67% of those making $100k to  $149 use 30+ yearly (TSYS)

*66% of 13-17 year olds use COUPONS or COUPON codes (RedPlum)

*55% of shoppers digitally “clip” COUPONS (Inmar)

*89% of people have become more resourceful because of the economy; 93% expect to continue  spending cautiously even when the economy improves (Deloitte)

*79% Of Shoppers Would Not Buy An Item If They Forgot To Bring A COUPON In-Store (Forrester)

*91% Of Desktop Users Redeem A Digital COUPON Within Several Days (RetailMeNot)

*68% Of Consumers Always Use Deals, Promotions And COUPONS, And The Rest Do Sometimes  (Blackhawk Engagement)

*Browsing For COUPONS Is The Most Popular Digital Activity For Grocery Shoppers (55%) (Nielsen)

*100% Of Supermarkets Plan To Increase Their Use Of Digital COUPONS (Aptaris)

*Emails That Contain A COUPON Have An Open Rate Of More Than 14%, An Increase In Unique Clicks Of  34%, A Transaction Completion Rate Increase Of 27%, A 48% Increase In Revenue Per Email Sent  (Experian)

*59% Of Consumers Say Their Opinion Of A Retailer Would Be More Positive If They Started To Receive  COUPONS And Offers That Could Be Saved On Their Smartphones (Vibes)

*97.4 Million US Adults Used Mobile COUPONS In 2015, Up 18.4% Over 2014  (eMarketer)

*Mobile COUPON Use Was Up 18% In 2015 For A Total Of 97.6 Million Consumers (Koupon)

*1.6 Billion COUPONS Will Be Delivered Annually To Consumers Via Beacon Technology By 2020  (Juniper)

*Over 15 Million COUPONS Were Delivered To Consumers Via Beacon Technology In 2018  (Juniper)

*There Will Be Over 2 Billion Mobile COUPON Users By 2020 (Juniper)

*More Than 75% Of Consumers And 93% Of Millennials Use Their Smarphone While In A Store To Look For COUPONS. (Valassis)

*41% Of Consumers Use Their Smartphones To Check For COUPONS While Shopping (Hawk Incentives)

*39% Of Consumers Increased Their Shopping At Stores Because They Offer/Accept Paperless COUPONS. (Valassis)  

*92% Of Consumers’ Shopping Purchases Are Influenced By COUPONS At Christmas Time. (Conversant)

*COUPONS Received Via Smartphone Or Other Mobile Devices Influence Where 67% Of Consumers Decide To Shop. (Valassis)

*The Number 1 Driving Force For Consumers To Use Their Mobile Wallet Are COUPONS! (Vibes)

*The Global Mobile Coupons Industry Is Estimated To Grow At A CAGR By More Than 56.5% by 2025! (Orian Research)

* 58% Of Consumers Switch Brands Based On A COUPON Notification They Get Via Mobile In The Store. (Valassis) 

 

 

 

 

EMPLOYMENT

 

Exciting and rewarding career opportunities are beginning to ‘take off’ here at Kingston Coupons.

We are looking for talented, motivated, hard working sales professionals with a proven track record of outstanding sales ability, a passion for excellence, a focus on customer satisfaction, strong effective closing skills and a real target hitter!
If you have what it takes to be a part of a winning team, then, we have an opportunity for you!

Openings will soon become available in the following fields:

  • Outside business to business sales
  • Inside telephone sales
  • Graphic Design
  • Internet Advertising /Marketing
  • Web-Master
  • Accounting & Bookkeeping
  • Receptionists
  • General office & secretarial

Please email resume’ to KingstonCoupons@GYB.Marketing quoting salary requirements and brief work history.

All resumes will be answered in the strict rotation in which they are received.

01482-451951